A total of 4 phases launch:
(i) 1-MIN INTERSTITIAL to create an awareness of the upcoming campaign
(ii) 30-SEC RECRUITMENT trailer to drive participants to the campaign-site
(iii)30-SEC VOTING TRAILER to drive audience to vote for the finalists they like best
(iv)1-MIN INTERSTITIAL to announce the winner and closure of the campaign
Kimberly Clark got Xiaxue to blog on its products during the campaign period: http://xiaxueforyou.blogspot.sg/2008/07/be-absolutely-you.html
2009
BE ABSOLUTELY U
MANDARIN | ENGLISH
PG LIM
PG LIM
PG LIM
MEDIACORP CHANNEL 8, U & 5
April 24, 2017
Marketing Campaigns, Videos and Television Commercials