KOTEX – BE ABSOLUTELY U

KOTEX – BE ABSOLUTELY U

A total of 4 phases launch:

(i)   1-MIN INTERSTITIAL to create an awareness of the upcoming campaign

(ii)   30-SEC RECRUITMENT trailer to drive participants to the campaign-site

(iii)30-SEC VOTING TRAILER to drive audience to vote for the finalists they like best

(iv)1-MIN INTERSTITIAL to announce the winner and closure of the campaign

Kimberly Clark got Xiaxue to blog on its products during the campaign period: http://xiaxueforyou.blogspot.sg/2008/07/be-absolutely-you.html

Info
Editor:

PG LIM

Broadcast:

MEDIACORP CHANNEL 8, U & 5

Producer:

PG LIM

Director:

PG LIM

Title:

BE ABSOLUTELY U

Language:

MANDARIN | ENGLISH

Year:

2009

Date:

April 24, 2017

Category:

Marketing Campaigns, Videos and Television Commercials