Experiential learning is gradually taking the place of regular classroom sessions, while video conferencing is gradually becoming passé with the likes of Virtual Reality (VR) and Augmented Reality (AR) starting to infiltrate both the school and work environments and eventually the home environment.
What’s the difference between Virtual Reality and Augmented Reality? Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. By contrast, virtual reality replaces the real world with a simulated one, and people can experience either 3D or 360° recorded environments around them through the use of a virtual reality headset.
Virtual Reality utilises the creation of a virtual environment where you can move around and experience the spaces as if you were really there while augmented reality is often a series of projections, a technology that superimposes a computer-generated image on a user’s view of the real world.
The most commonly used tool today for re-creating experiences in the most cost-effective manner is however 360° stills or videos. With all of the above tools, we’re able to help you and your brand craft wholesome immersive experiences that help your viewer experience all that your brand and product has to offer.